One Speech, Five Ways

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If you have ever given a speech of any length, you have created content of value.
Whether you were speaking for practice, just for fun, or for a career-advancing opporunity, your content can usually serve you more than just once.
The following is a short guide on how to take a single speech and boost your professional presence (even set yourself up as a content expert) by repackaging your content.
Build and augment your online profiles at social and professional networking sites with some of these tricks.
(Hint: It works in reverse, too! Any of the following techniques can be mined to produce content for a new speech.
) Tip #1: Blogs and Tweets Blog posts are a terrific way to repackage your speech content.
Any speech that has an intro, three or more main points, and a conclusion can be turned into a whole series of blog posts (consider doing a post for each main point).
If you have fully scripted your speech, this is a piece of cake.
If not, you'll do a little more writing.
Distill key tips or information and Tweet these, with a link to your blog post when it's available.
Also, be sure to cross-post your blog with your LinkedIn profile (several applications can do this automatically for you), your Facebook profile or fan page (again, this can be automated), and any other social/professional media networks you take part in (check out SpeakerSite.
com, a Ning network for speakers).
If you don't have your own personal or professional blog, there are still several options for publishing your post:
  • Notes on Facebook work like a blog, without having to maintain a separate website or blogging account.
  • Does your company have an internal or external blog? A work presentation turned into a blog post might be a good way to add value and get your name before more people in the company (or its clients and customers)
  • If your topic is well suited to an existing blog by someone else, offer to be a guest blogger with your posting (as I have with this very post!)
Power tip: Did you know that you can have PowerPoint slide decks available for the public to view? Slideshare.
com lets you upload your slide sets.
You can set your LinkedIn profile (or WordPress website) to display these slide sets automatically.
Let your connections see what you are capable of! Tip #2: Articles Writing articles can be a natural outcome from writing speeches; it can also be an extension of blog posts (especially if you have broken a speech into several posts).
Articles tend to be longer and more in-depth than blogs.
Again, a fully scripted speech easily converts to an article.
Longer articles can go on your own business or personal website, of course (possibly downloadable as PDFs).
Consider submitting your article to appropriate newsletters, magazines, papers, and other websites, or starting an article bank on a site like ezinearticles.
com.
Power tip: LinkedIn now offers a way to list your publications right on your profile page.
When you have an article published, be sure to add it to your profile, and promote its publication with status updates and tweets! Tip #3: Podcasts and Audio Training Again, this is easy if you have fully scripted your speech, and probably still is easy if you prefer to wing it.
All you have to do is record yourself--on a digital recorder or with a service like Audio Acrobat, where you can simply record over the phone.
A little light editing (Audacity is a free, easy tool for editing sound), and voila! You have a podcast! Or, if it's longer speech (say, 60 minutes) or a series of related podcasts, you have created audio training that can be sold.
You can post a podcast to your site or sometimes right in your blog, if the system supports streaming audio.
A publish-on-demand system like Lulu.
com can make your downloadable audio available and process payments and downloads for your customers; the iTunes store can also list your podcast and have it available to purchasers and subscribers.
Power tips: Scripting is handy for podcasting to avoid ums, and uhs, and other filler words (which cuts down on editing time).
But be careful not to sound like you're reading or reciting your material.
Keep your voice energy and enthusiasm high throughout! A voice actor once told me to make my voice go up just the tiniest bit at the end of a sentence (not so much that I sound like I'm making a statement into a question).
Tip #4: Programs and Seminars Is your speech valuable to others? Can it be expanded to create a longer program, seminar, or workshop? Develop the material in more detail (which is easily done if you're reworking the content in any of the foregoing ways) and make it available for other speaking events.
Here are some ideas of where you can begin presenting your material professionally, getting speaking experience, and even earning money!
  • Lunch and learns at your company and other companies
  • Meetup group presentations
  • Community groups, such as church groups, Rotary, Lion's Club, and so on.
  • Networking groups and professional development groups you are involved with, such as Toastmasters, local chambers of commerce, industry-specific groups, and so on.
  • Industry and general-interest conferences (national, regional, and local).
  • Community colleges (one-time lectures or regular classes).
You can also offer these programs yourself, by hosting a tele-class, webinar, or live event.
String together several related presentations and you easily have a half- or whole-day seminar or workshop.
You can start charging for your materials this way, earning money from your content.
Power tips: Always promote your speaking events by posting them on Facebook (personal and business fan page), LinkedIn, your blog, Twitter, and various other status updates.
Invite friends and colleagues to these events.
Ask your LinkedIn colleagues to write a recommendation for your speaking; ask Facebook fans to write a review.
Video-record yourself to have a clip available to show yourself in action for potential bookers.
Tip #5: Books and E-books At this point, it should almost be a no-brainer to consider further developing your content into books/e-books.
If you have done any of the above tips, your content is ripe for the publishing! Pull together related articles and blog posts, or take your podcast or live event scripts/transcripts, and there you go! Add in your slides or other visual illustrations, beef up the content to make it special (add new examples, illustrative quotes, forewords and prefaces by colleagues, and so on), and you have 95% of the work done.
Power tips: Before publishing, find a few colleagues to review your material and get a good editor to catch any mistakes that slipped by you.
A good print-on-demand source like Lulu.
com can host your material andhandle payments and shipping for you.
Having books/e-books available at your speaking engagements is a way to make more money and for your audience to get terrific value.
Conclusion As you can see from these five tips, you can take any speech and build your professional presence and reputation, possibly even boosting your bank account in the process.
Think beyond the speech and start establishing yourself as an expert!
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